Hi, I'm Misha. Pleased to "e-meet" you!
Before I was Tweeting, Facebooking, Instagramming and Snapchatting for big brands, I was touring the country in an indie rock band. My first exposure to social marketing was running a street team of fans that helped spread the word about us in every state. I would send them posters to hang around their towns and motivate them through countless MySpace chats. Eventually people started showing up at shows and then our music was on national television!
This taught me an important lesson – great things aren't done alone. I've worked under some really smart people and got to pass on the knowledge to teams of my own.
Cheers!